Sales & Marketing Management

       Eligibility criteria: Any degree / work experience in similar field

SALES AND MARKETING MANAGEMENT (1 yr)

The marketing curriculum provides students the opportunity to study marketing in a logical, sequential, integrated manner. This module of courses builds essential skills and competencies in such areas as information acquisition, computing and data analysis, communications and professional selling, customer analysis, and marketing research.

The Learning Curriculum consists of:
A. Marketing Foundation Knowledge Modules
B. Marketing Skills and Competencies Modules
Professional Selling, Marketing Analysis & Research, Marketing Intelligence, Customer Behavior, Marketing Management, Marketing Strategy, Integrated Marketing Communication, Sales Force Management, e-Marketing, International Marketing, Retailing Management, Sport Marketing, Healthcare Marketing, Entertainment Marketing, services Marketing, Strategic Foundations in Global e-Business, Marketing Internship.

Basic Software, Basic Accountancy, Managerial Skills, Sales Management, Supervisory Management, Network Marketing, Small Business Management, Business & Management.